Event-organiser Index Creative Village has joined hands with Total Reservation and travel agency Starbridge to be the ticket sales agent and organiser of World Expo Tour, aiming at generating revenue of more than Bt100 million next year.
This is part of the company's Spider Web Strategy, targeted at extending its event-organiser business to other areas.
Index co-chief executive officer Kreingkrai Kanjanapokin yesterday said it had set up joint ventures with Total Reservation, the ticket-sales firm under Impact Exhibition Management, and with Starbridge. The investment proportion of each JV is 50:50.
Index won the bidding to create the Thai Pavilion at the World Expositin Shanghai China 2010, or World Expo, the world's biggest exhibition featuring the latest architecture, arts and technology of each participating country.
The expo will be held from May 1 to October 31 next year. The Thai Pavilion is being constructed onsite in shanghai at a cost of Bt600 million.
"This World Expo is the biggest one in term of investment size and countries taking part, as well as the closest venue to date for Thai people wishing to experience the world phenomenon. I, as one of the World Expo gurus who have a passion for the event, think this is a good time to organise a tour and sell tickets for Thai people and open the opportunity for them to experience the expo," Kreingkrai said.
The Chinese government and attending countries are investing a combined Bt1 trillion to build facilities for the expo and create pavilions, he added.
He said Total Reservation had been authorised as the sales agent for the World Expo in Thailand. It plans to start selling tickets next month. Index and Total Reservation expect to sell Bt25 million worth of tickets for the event.
Meanwhile, Starbridge - the other partner in the venture - will organise the Fast Track World Expo Shanghai Tour during the exhibition. Index and Starbridge hope to generate revenue of Bt80 million from this activity.
Kreingkrai said Index aimed firstly to target corporate clients and others interested in experiencing the latest architecture from several countries.
"This is not the first time Index has entered the tour business. We used to organise small group tours with people to the World Expo many times in the past. But this is the first time that we have joined hands with tour-agency and ticket-agency experts. This is a project in our Spider Web Strategy, aiming at extending our operations to other businesses. We expect to have more projects under this strategy next year," he said.
The World Expo 2010 covers 3,300 rai in Shanghai, equivalent to 489 football fields. Exhibitors from 166 countries will be taking part, creating 230 pavilions.
The Chinese government expects 70 million people to attend, generating Bt70 billion from ticket sales.
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